By McKinsleigh Smith
Founded in Utah in 2004 as a complementary venture to a prosperous shaved ice enterprise, Frazil makes a delectable frozen beverage that can be enjoyed conveniently throughout the year. The company swiftly distinguished itself by refining delicious flavor profiles and through their uncompromising commitment to incorporating consumer feedback.
Convenient store proprietors eagerly embraced Frazil machines early on, but occasional malfunctions due to user error or wear and tear presented an inconvenience (to say the least). These unforeseen circumstances resulted in prolonged machine downtime until a Frazil technician could rectify the situation. Recognizing the need for a streamlined resolution, Frazil set forth to innovate.
Through their ingenuity, the company devised a solution that revolutionized the operational dynamics of their machines. When a Frazil machine encounters an issue or experiences a breakdown in a convenience store, an accompanying technological component promptly dispatches a signal to the central Frazil system. Then, a skilled technician is promptly dispatched to address the matter, sparing the store owner the burden of troubleshooting or reaching out for help. It’s been a massive help.
To commemorate their 20-year anniversary, Frazil has unveiled an enticing initiative: Free Frazil Friday. Throughout the month of June, every Friday presents an opportunity for customers to visit select locations in Utah, Idaho, and Nevada, where a complimentary 12 oz. Frazil drink (limited to one per person) awaits during regular operating hours.
Participating establishments include Maverik, Holiday Oil, ExtraMile by Jacksons, Terrible Herbst, Anabi Oil (Rebel), Fabulous Freddy’s, Fast Stop, Good 2 Go, Oasis Stop ‘N Go, Speedee Mart, Top Stop, Fast Gas, and Hunsaker Stores. For further details, visit freefrazilfriday.com.
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