Vineyard Announces Novel Grocery Store

_{By Charlie G. Patreus}

Last week, it was announced that Vineyard will finally be getting a grocery store. Part of the Utah City development, Vineyard and Lee’s Marketplace have announced “Bella’s Market” – a new grocery store based on a novel concept and unique to the city.

At 40,000 square feet, it will be a custom concept store patterned after the clean and respected locations operated by Lee’s Marketplace. It will be located near the 800 North FrontRunner station and the Huntsman Cancer Institute, which will break ground next year.

Abel Porter is the director of retail operations for Bella’s Market. He explained that they wanted to create a location that understands the needs of Utah families and shares their ambition to create a unique experience in Utah City. Lee’s Marketplace will help operate it, but Bella’s Market will offer local products and essential staples.

The store will be feature touchless checkout and delivery within city limits. External food options and pickelball courts will be provided. Construction will begin in 2024 and will end in 2025. While feeling upscale, the goal is to set prices that will be equitable for all families in the region – somewhere between Winco and Harmons. Negotiations for a store in the area have been underway for nearly 10 years.

Lee’s Marketplace is a Utah-based, family-owned grocery business. They opened their first store in 1981 and now operate in 7 locations across the state, including Heber, Herriman, Logan, North Ogden, North Salt Lake, Richmond, and Smithfield.